Maximising Marketing Channels Workshop

About the event

For any business to be successful, two of the most important things you need to know are WHO your target audience are and HOW can you best reach them.

This interactive workshop session will include the following:

• Overview of the key NI and ROI market segments to help you identify your own specific target segments.
• Update on Tourism NI's latest marketing campaign and how to maximise opportunities from this for your own business.
• Overview of the key digital social platforms including Facebook, Instagram, TikTok and LinkedIn.
• Facilitated workshop session to help you maximise opportunities from social channels for your own target market segments.
• Networking lunch with opportunity to engage with industry peers and our expert speakers.

 About our Expert

We will be joined on the day by Digital Marketing expert Emma Burdett from Digital Culture NI who will deliver a facilitated workshop session and share advice and top tips on how to master and maximise opportunities from each of the key social channels.

Emma Burdett is a digital marketing professional with over 15 years of experience. Her career includes key roles in the tourism sector, such as Web & Digital Marketing Manager at Visit Belfast and Digital Marketing Manager for Hastings Hotels.

Emma specialises in campaign management, content creation, SEO, and customer journey optimisation, helping tourism businesses succeed in the digital landscape by putting the customer first.

In addition, Emma is a passionate advocate for digital skills training, holding lecturing positions at Ulster University and Belfast Metropolitan College, and hosts The DM Sessions, a platform dedicated to upskilling digital marketers across Northern Ireland.  

Who should attend?

This event is open to all in the NI Tourism & Hospitality sector and is particularly suited to those who wish to improve their online social presence and maximise the opportunities presented by effective use of social and digital channels.