Maximising Marketing Channels Workshop

About the event

For any business to be successful, two of the most important things you need to know are WHO your target audience are and HOW can you best reach them.

This interactive workshop session included the following:

• Overview of the key NI and ROI market segments to help you identify your own specific target segments.
• Update from Tourism NI's Marketing Director, Naomi Waite on the latest marketing campaign and how to maximise opportunities from this for your own business.
• Overview of the key digital social platforms including Facebook, Instagram, TikTok and LinkedIn.

Event Recordings

Recordings of key presentations from the day are coming soon.

You can find PDFs of event slide decks in 'supporting materials' section on this page.

About our Expert Guest Speakers

Emma Burdett - Digital Culture NI

Emma Burdett is a digital marketing professional with over 15 years of experience. Her career includes key roles in the tourism sector, such as Web & Digital Marketing Manager at Visit Belfast and Digital Marketing Manager for Hastings Hotels.

Emma specialises in campaign management, content creation, SEO, and customer journey optimisation, helping tourism businesses succeed in the digital landscape by putting the customer first.

In addition, Emma is a passionate advocate for digital skills training, holding lecturing positions at Ulster University and Belfast Metropolitan College, and hosts The DM Sessions, a platform dedicated to upskilling digital marketers across Northern Ireland.  

Julie O'Brien - Runda Hospitality & Tourism Solutions

Julie is a senior level expert with 30 years’ industry experience.  

A passionate tourism and hospitality advocate, Julie is a fluent French and Italian speaker with extensive experience of working with private businesses, regional, national and international agencies.

Julie’s key expertise areas are:
•    Project Management
•    Research & Development
•    Experience Development
•    Commercial Planning
•    Content Creation
•    Pricing/Contracting
•    Data Collation/Analysis
•    Leisure and Business Tourism

Who is this relevant for?

This event was for all in the NI Tourism & Hospitality sector, particularly those who wish to improve their online social presence and maximise the opportunities presented by effective use of social and digital channels.