Tourism Performance Statistics
These figures include NI annual and quarterly tourism performance, tourism industry barometers, accommodation statistics, visitor experience and attitude surveys.
Tourism 360° Performance Update
The Tourism 360° Performance Update summarises the latest available research and insights including Northern Ireland hotel performance, Tourism NI's analysis of digital data sources and more.
To view the Tourism 360° Performance Update reports in full, please click below:
- Tourism 360° Performance Update - May 2024
- Tourism 360° Performance Update - November 2023
- Tourism 360° Performance Update - August 2023
Republic of Ireland Visitors to NI 2023
Tourism NI has welcomed new figures showing Northern Ireland attracted unprecedented numbers of overnight visitors from the Republic of Ireland in 2023, and the amount they spent on those trips increased significantly compared with 2022.
According to figures released by the Republic of Ireland’s Central Statistics Office, 1.3m overnight trips were taken by visitors from the Republic to Northern Ireland in 2023, up 46% compared to 2022.
NI Annual and Quarterly Tourism Performance
Summary reports published by Tourism NI
Annual and Quarterly Tourism Performance Statistics are published by the Northern Ireland Statistics and Research Agency (NISRA) and the Central Statistics Office (CSO). Tourism Northern Ireland produces reports to provide an overview of these and other statistics, together with industry sentiment.
Jan-Dec 2023 tourism performance data released by NISRA relating to overnight trips taken in NI indicate:
Figures relate to overnight trips taken by NI residents and ROI, GB, and Other Overseas visitors in NI.
Northern Ireland welcomed 5.4 million overnight visitors in 2023, who stayed 16.6 million nights and spent £1.2 billion in Northern Ireland.
On average, visitors stayed 3.1 nights and spent £224.44 per overnight trip in Northern Ireland in 2023.
Holiday trips were the most popular reason for visiting Northern Ireland, consisting of more than half of all visits.
Domestic trips accounted for the highest proportion of overall trips in Northern Ireland at 40%, highlighting the importance of the domestic tourism market, while trips by GB residents accounted for the second highest proportion of overall trips at 27%. Encouragingly trips by Republic of Ireland residents accounted for almost one-quarter of all trips, and we welcomed unprecedented numbers of visitors from this key market in 2023.
Visitors from outside of Northern Ireland took an estimated 3.3m overnight trips in 2023 - 60% of total trips taken in Northern Ireland - and trips by residents of the island of Ireland accounted for 64% of overnight trips in Northern Ireland in 2023.
NI Tourism Performance Statistics Dashboard
The NI Tourism Performance Statistics Dashboard details annual key performance indicators, accommodation figures, spend statistics and access into NI.
Deeper analysis of consumer demographics and reasons for travel help to better understand our customers, and local government district (LGD) level breakdowns allow for a more comprehensive understanding of tourism performance across NI.
All data is sourced from the Northern Ireland Statistics and Research Agency (NISRA).