Northern Ireland Tourist Board

How can we help?

Or browse

Sorry this event has now finished.

We invite you on a Journey into our Giant Spirit


Tourism in Northern Ireland has grown over the past decade into a £1billion industry.  We have even greater ambition for the sector of the next decade projecting a doubling of tourism revenue by 2030.

In line with this, an exciting new experience brand has been developed for Northern Ireland and Tourism NI is delighted to share it with you at our upcoming brand roadshows.

Northern Ireland – Embrace a Giant Spirit is an opportunity and an invitation to create economic uplift for everyone involved in tourism, in all parts of Northern Ireland.  It will build on the strengths and successes of the last decade to give authentic experiences provided by businesses large and small, that will leave our visitors with unforgettable memories.  This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally with the aim of increasing visitor numbers and ensuring economic impact across all regions of NI.

If you would like the opportunity to find out more about this exciting brand and how you can get involved, please join us at one of the below information sessions, each running from 10am - 12:00 noon. Let’s unlock our giant spirit and show it to the world.

Roadshow dates and locations:

  •  Tues 4th Feb      NEWCASTLE - Slieve Donard Resort & Spa
  • Wed 5th Feb      PORTADOWN - Seagoe Hotel
  • Thurs 6th Feb    FERMANAGH - Killyhevlin Hotel
  • Mon 10th Feb    DERRY~LONDONDERRY - Bishop’s Gate Hotel
  • Wed 12th Feb    BALLYCASTLE - Marine Hotel
  • Thurs 13th Feb  BALLYMENA - Tullyglass Hotel
  • Fri 14th Feb        CARRICKFERGUS - Loughshore Hotel
  • Tues 18th Feb    GREYABBEY - Orange Tree House
  • Thurs 20th Feb  LISBURN - Lagan Valley Island
  • Tues 25th Feb    COOKSTOWN - Tullylagan Hotel
  • Fri 28th Feb        BELFAST - Stormont Hotel


For more details and to register your place please click here.  When registering simply select the date/location which best suits your business from the drop down list.