Opportunities & campaigns

Find out about opportunities to help develop and grow your business in the Northern Ireland tourism market.

MyTourismNI

MyTourismNI is a dedicated innovative E-Learning platform specially developed to support the NI Tourism Industry to build expertise, knowledge, competence and confidence.

Make it Here! Careers in Tourism & Hospitality

Our Make it Here campaign is dedicated to change perceptions of working in our sector and attract and retain more great people.

Tourism Enterprise Development Programme

The TED programme has been developed to help support you, by giving you access to the training and resources your business needs.

Tourism NI Marketing Campaign

Our marketing campaign targets consumers in Northern Ireland and the Republic of Ireland, encouraging visitors to plan and book a short break in Northern Ireland.

The 153rd Open

Royal Portrush will stage The 153rd Open in 2025 providing another outstanding showcase for golf in Northern Ireland.

Northern Ireland's Embrace a Giant Spirit Brand

The Northern Ireland - Embrace a Giant Spirit brand reflects who we are and defines both the experiences we offer visitors and the way we communicate them.

Visitors baking bread as part of Long Meadow Orchard Cider Experience

Grow your sales with The Tourism Exchange

Give your business better access to online sales channels at lower commission rates, so you can promote your offering cost-effectively and drive more direct bookings.

Tourism Northern Ireland Sales Platforms

Tourism NI organise a number of platforms to provide NI industry with the opportunity to engage and connect with international buyers.

Promote your business on Discover NI.com

Find out how to create and manage your tourism product on our consumer website discovernorthernireland.com.

Get involved with Tourism NI by sharing your stories and content

Do you have great content to share with us or a story worth telling? You’ve come to the right place. We are calling on industry to share their brilliant content with us all year round.

Customer taking pinterest photo of their meal

Northern Ireland's Content Pool

Access our online library of accessible promotional images, videos, branding and other marketing assets available for you to use when marketing your business.

ROI Market

The ROI market represents a significant tourism opportunity for Northern Ireland. Gain an understanding of the three priority ROI segments and how to create great experiences to attract the best suited to your offering.

Visitors crossing Carrick-a-Rede rope bridge

Great Britain Market

Great Britain offers considerable potential for Northern Ireland tourism. Read our Insights into who the GB visitor is, what they are looking for & how your can tailor your business to meet their needs.

GB Tourists looking over Belfast landspace from

NI Domestic Market

The NI domestic market will be key to the sectors recovery. Find out more about the key segments, their motivations and what it means for your business.

Opportunities with our ROI Team

You can get involved in these activities by giving us information about your tourism product, event or supporting on opportunities.

Tour Guide taking visitors through Titanic Hotel as part of the Lagan Legends Walking Tour

Kick Start Support Programme (Phase 2) 2022/2023

The Kick Start (Phase 2) Programme is a Business Improvement and Implementation Support Programme which will provide expert independent support directly to eligible businesses.

NI Business Events Integrated Strategy 2030

Launch of the Integrated Business Events Strategy for Northern Ireland seeks to outline the potential growth and the necessary journey for industry to take

Northern Ireland Giant Spirit Awards

The NI Giant Spirit Awards recognised and celebrated the resilience and Giant Sprit of all those who work in the tourism industry.

Tourism and Hospitality Week 2024

Tourism and Hospitality Week will take place from September 26th Until October 3rd 2024. It will shine a spotlight on the importance of the sector to the local economy through a series of engaging events for both industry and the publi

Visitor Pledge

The visitor pledge has been created to encourage safe and responsible tourism across Northern Ireland while supporting local businesses

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